Disposable email addresses (DEAs) are a growing thorn in the side of many marketers. They allow users to bypass areas that require a real address and take advantage of free trial periods, but they can be very difficult to detect.
How to Detect Disposable Emails
There are several services that offer disposable email addresses. They can be used to sign up for a website, enter competitions, make one-off purchases and more. Some of these sites also offer additional features, like the ability to protect a disposable account from spam.
The main reason for using disposable emails is to avoid spam. Spam is a huge problem for many people, and it’s hard to avoid it when signing up for a service that requires an email address.
These services are also convenient for users, as they can create and manage multiple temporary email addresses. They’re especially useful for bypassing spam filters and protecting privacy online.
Detecting disposable emails is essential for businesses, as they can negatively impact email marketing KPIs such as open rates, click-throughs and churn rate. They can even skew your data by attracting disinterested users who won’t respond to your offers and sales campaigns.
How to Detect Disposable Domains Lists
A disposable email domain list is a database of domain names that use a temporary email address. These lists are often found on repository management sites, such as GitHub. Some of these lists are available for free, but others may cost a fee. You can also search for a list on Google by entering “disposable email domains” into the search box.
You can download disposable email domains lists from several vendors, but you should only choose a provider that has the most updated data. The databases should include addresses from a variety of countries and time periods.
Identifying disposable emails is an important part of email marketing, but it’s difficult to do alone. Some marketers use reCAPTCHA to ensure that their emails don’t appear as disposable, but this can be difficult to implement and requires some tinkering with the software to get it working properly.
To accurately detect disposable emails contacts, you need a tool that can filter high risk emails in real-time while monitoring quality as they enter your contact forms and newsletters. ZeroBounce’s email validation API can do just that, automatically blocking disposable emails in real-time as they come through your sign-up form or newsletter — so you don’t lose valuable contacts.
Disposable Emails and Your Marketing Analytics
A disposable email address can skew your analytics because they can’t be detected by automations. Your open rates, click-throughs and chaurn rates will be impacted by these addresses, which can mean you won’t be able to understand how effective your campaigns are.
If you don’t have a way to spot disposable addresses, you’re losing out on valuable leads and conversions. And, you’re wasting time engaging users who don’t want to be engaged.
There are a few ways to detect disposable email addresses, but it’s best to use an automated solution that can do the job for you. It can also help you monitor the quality of your contacts while delivering content that is relevant and valuable to your audience.