Dong Jae Corp

How Guest Blogging For Links Can Help You Build Authority and Brand Awareness

Whether you’re looking to build a following or brand awareness, guest blogging can help. Just make sure your content is of high quality and aligned with your goals. Also, make sure to include a link to your site in the author bio.

Choose sites with a high Domain Authority (DA) and content that performs well on social media. You can use tools like Buzzsumo and Oktopus to find posts that are shared most often.

Link building

The days of mass guest blogging for links are long gone. Now, writers must be authentic and share their own insights on a specific topic. This will allow them to build a following and get noticed by search engines. For example, if a writer is an SEO expert and they write about a new SEO tactic, Google will recognize this as an authoritative source.

Additionally, it is important to keep track of the sites that you submit articles to. Avoid websites that pay you to post your article. This is a sign of Black Hat link building and could result in a penalty from Google.

When it comes to link building, few marketing tactics have proven as effective as guest blogging. However, it is not a simple process. It requires time and resources to find the right blogs, craft a pitch, and develop relationships with editors. Then, you must create high-quality content that will be beneficial to the site’s audience.


Traffic generated through guest blogging is a good way to build your brand authority and website visibility. However, it isn’t easy to do. It requires a lot of research and writing, and you need to know what kind of content your audience likes. In addition, you need to find the right sites to post on.

You can also use tools such as Buzzsumo to check out the popularity of your competitors’ articles. Using these tools will help you determine which topical keywords are working and which ones need more work. You can then tailor your content to suit these topics.

While Matt Cutts wrote an infamous blog post declaring that guest blogging is dead, the truth is that it’s still a valuable tool in your SEO arsenal. As long as you choose relevant sites and produce high-quality posts, it’s unlikely that you’ll get hit with any Google penalties. Just make sure that you don’t rely on guest posting alone; it should be baked into your overall SEO strategy.

Brand awareness

When it comes to brand awareness, guest blogging is an excellent way to get your name out there. The key is to focus on the right sites and to create content that people will want to share. To help you find the best topic for your blog, you can use tools like Buzzsumo to see what types of posts are most popular in your niche. Using these tools will ensure that your blog post is relevant to your target audience and will drive quality traffic.

The most common goal of guest blogging is to secure backlinks to your website, which improves your SEO performance. However, it is important to remember that this tactic should be incorporated into a larger link-building strategy. The best results come from a varied backlink portfolio, which Google takes into account when ranking websites.

Aside from boosting SEO, guest blogging also helps to build credibility and professional relationships within your industry. This can lead to collaborations, speaking opportunities, and other beneficial partnerships.


Few SEO tactics have proven as effective in building authority over time as guest blogging. However, it’s important to note that this tactic isn’t for everyone. In fact, a recent study by Semrush found that 79% of editors reported that guest posts are too promotional.

By writing content for reputable platforms, you gain visibility to new audiences and earn coveted backlinks. These links are considered approval stamps that indicate relevance and trustworthiness to search engines. As a result, your website’s domain authority increases, which can increase your search engine ranking.

When researching potential platforms, be sure to check their domain authority using Moz’s Link Explorer. This will help you identify sites that are reputable and can help you achieve your goals. Moreover, it is essential to understand your audience and your business objectives. Knowing these goals will allow you to craft content that’s relevant and useful for your audience. In addition, it will make you look more authoritative in your niche.