Agency web is more than just a website; it’s an online business development tool. It’s the place where potential customers learn about your services and decide whether you’re the right fit for their needs.
The best agency websites are focused on helping you stand out and build a lasting relationship with your target audience. This way, you can keep your brand in front of them at every stage of the customer journey.
These agencies know how to leverage their digital marketing skills and deliver exceptional digital experiences that will wow visitors and generate sales. They’ll help you develop a strategy that will attract the right prospects, increase your credibility, generate organic traffic, and grow your business.
Some key elements to look for in an agency site include:
Strong branding and messaging
A logo is one of the most important things to consider when developing a new website. It can build trust, establish your brand as a professional company, and create an immediate impression on the consumer’s mind. It’s also a good idea to make sure that your logo is consistent across all of your other digital channels, such as email signatures and social media profiles.
Strong visuals
The best agency websites feature strong graphics and illustrations that draw the eye and get potential clients interested in their work. These images can range from simple to complex, but they all have the same goal: to tell a story.
Examples of excellent graphic design on the agency web include:
Adchitects from London is a great example of an agency website that uses strong branding to tell its story. Their site is clean and simple, but it’s also colorful and creative. It also includes a number of impressive case studies and testimonials that really give the website some personality.
Akins Parker from California is another great example of an agency website that uses interesting and unusual graphics to draw the viewer in. Their bold images over bright and solid background colors are very powerful, and they’ve created a real visual scrolling experience that will keep your attention throughout.
DG studios uses the latest design trends, including dimensionality and parallax animation, to create an immersive experience that engages users. The website also features a clever “refresh” feature that lets the user choose their own view of the page and change the color of the background as they scroll down.
Huemor helps brands stand out in the competitive digital space by offering a powerful combination of industry-leading designs and unique branding strategies that can result in profitable growth for their clients. Its brand and marketing strategists have more than 25 years of experience, so they can help you develop a strategy that will attract your target market and convert them into customers.
Beyond is a design and technology agency from California that makes world-class products for the digital age. Their homepage is a showcase for their diverse portfolio of work, which will help you decide whether they’re the right partner for your next project.